The 5 Phases of Writing a Blog Post

A blog post can be compared to a vehicle on a journey. This vehicle is supposed to deliver the content to your readers. The content should be delivered in the best way possible. As the driver and owner, you need to prepare this vehicle for the journey. You do not just sit down and start creating a random blog post. There are various steps that you should follow especially if you want to create a high-impact blog post. So, where should you start from and what steps should you take? Here are the main phases of writing a blog post.

Phase 1: Planning

Even if you have excellent writing skills or you just want to publish a very short blog post, planning is a very essential step for any blogger. There is no defined time-frame for planning. It can take hours or even days. What you do at this phase will have a huge impact on the quality of your content. Planning will also prevent you from getting stranded once you further in the process.
There are various activities that take place during the planning phase. They include:

  • Choosing a topic: Choose a topic that arouses you. If you think that a certain topic is boring, it can be difficult to make the reader will think differently. Even if you are blogging for a boring industry, ensure that the topic of your choice has, at least, some levels of enthusiasm.
  • Draft an outline: An outline will act as your guide. It will help you to stay within the confinements of the topic that you have chosen. The outline will also give the structure of the blog post. It should include things such as introduction, subheadings, and conclusion.
  • Research: The importance of conducting a comprehensive research cannot be overemphasized. It is through the research that you will be able to collect accurate data for your content. Whether you are an expert in that particular topic or not, doing research should be a priority.

Phase 2: Brainstorming

This phase simply entails refining what you have planned. It is at this stage that you develop relevant headings and subheadings. Brainstorming also involves doing a keyword research. You need to mine both primary and secondary keywords that you will use in your blog post. The headings and subheadings should be able to flow naturally.

Phase 3: Writing

Once you are done with the first two phases, you can now proceed to writing the blog post. The first two phases will help you to write continuously without running out of ideas. However, if you find yourself running out of ideas, you could opt for breaking the writing session into short bursts. The only downside of this approach is that it could end up taking much of your time.

Capture the reader’s mind by using a powerful and captivating introduction. It should hook them to the blog post so that they want to read up to the final paragraph. Ensure that there is a smooth flow of ideas from one paragraph to another. Watch out not use filler language, as it can be tiring to read. Instead, try getting straight to the point where possible.

Wrap up the writing phase with a conclusion. It should be a summary of the blog post. Your conclusion is also where you could add your call to action, if your post has been leading up to it.

Phase 3: Accessorize

The aim of this phase is to make your blog post more attractive. There are various ways of doing this. One of them is inserting relevant images to the blog post. Images and other graphics improve the visual appeal of the blog post. Readers enjoy scanning through such content. Images can also be used to elaborate some points on the post.

Unsure about how to find images for your blog? Take a look here.

Another way of decorating the blog post is by ensuring that there is adequate spacing between paragraphs.

Phase 4: Editing

This is a crucial phase that you must go through. Sadly, it is the most hated phases of blog writing. Editing is not just about skimming through the blog post and correcting errors. You need to go through each sentence carefully. Correcting the grammar and spelling errors are just some of the things that you should do when editing a blog post.

You should check the wordings of the sentences and eliminate any incidences of repetition. Trim any long sentences so that you remain with short ones. Read through the post until you are satisfied with the quality of your work.

Phase 5: Publish

There is very little left to do at this point. You simply need to publish the blog on your website. Other things that you should consider when publishing include using the correct tags, metadata, and ensuring that the blog is published in the correct category.


Sometimes blogging may look complex and tiring. However, you will discover that it is an easy process if you divide the work into steps. Happy blogging!

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